Roundhouse, London
We create to transform

The Roundhouse was planning its 10, 40 and 50 years anniversaries and it was time to take stock, reset and think about its purpose and positioning. We asked members of the team and their Board is this a charity, supported by a commercial venue, or a commercial venue with a charity on the side? The answer was overwhelming. This is an organisation exists to enable the next generation of creatives. The brand strategy built on this clear purpose with a central idea ‘we create to transform audiences, art forms, lives, postcodes and communities. The new positioning strategy was expressed in a new visual identity designed by Magpie Studio and the Roundhouse stands more confident today.

“There isn’t a day when we don’t talk about the word you did here. It has had a profound impact which is leading to better thinking, a stronger brand and a strategic business plan.”

Marcus Davey
Chief Executive and Artistic Director
Roundhouse